my direct sell - Shopping Knowledge

17 Designer’s Logo Making Processes

There are few things more daunting for a graphic designer than coming up with a logo from scratch. Designwalker has a nice roundup of 17 Designer?s Logo Making Processes
.
Arc90’s Perpetual Paranoia

Ya gotta love melodramatic headlines: at Arc90, our customers threaten to fire us every day
.
Welcome To The Biggest Laboratory Ever

Spreading around the ol? blog-o-sphere is Google?s Flu Trends
. In essence:

We have found a close relationship between how many people search for flu-related topics and how many people actually have flu symptoms. Of course, not every person who searches for "flu" is actually sick, but a pattern emerges when all the flu-related search queries from each state and region are added together.

Pretty cool. Really cool actually. What Google is doing here is combining a couple of dimensions of data: where you are geographically and flu-related search queries to determine how the flu virus is spreading.

A few years ago, I talked about
Google Base and what I then called the ?Incidental Semantic Web.? In short, what I was talking about then is how the monitoring or mining of data artifacts out of selfish behavior can lead to some really interesting insights. That?s exactly what?s happening here.

We search for flu remedies and symptoms on Google because we?re selfishly motivated to learn more. We have no interest in contributing to some database that reports on the spread of the flu. That selfish motivation is precisely why Google can trust (relatively speaking) the data coming in. In other words, this ability to predict the spread of the flu is an incidental byproduct of millions of discrete, selfish acts.

I think this is just the beginning. Imagine synthesizing results from not only search queries, but eating habits (via ?smart? refrigerators), drug interactions (RFID is making its way onto prescription bottles) and many other "sources? of data. For example, imagine finding a a far less likelihood of diabetes in cultures that eat extraordinary amounts of cauliflower.

Today, we take a guess about the correlation of different factors (Vitamin X reduces Disease Y) and kick off a study where we then decide to watch and gather data. Tomorrow, we?ll just check the data that comes out of our everyday lives.
One Big Ball Of Experience

A few months ago, I put up a post about how software delivery is materially changing
. In that post, I talked about how software delivery would transition from CD?s and DVD?s to over-the-wire instant software. It?s a worthwhile transition. Eliminating prerequisites to getting software up and running is a great thing.

Just ask Youtube. Youtube exploded precisely because we didn?t have to get the knife and scissors out to pry away that annoying, thick plastic casing to get at the product. Realplayer had a stubborn plastic wrapping around it. Youtube didn?t. Rewind ten years ago and stroll into Real Network?s offices and explain to them that their product was just fine but that their ?packaging? would one day do them in and they would?ve laughed you out of the building. Installation downloads. Plugins. Configuration settings. It?s all a big honkin? waste of time. The URL box killed Realplayer. Hell, even Amazon, the ultimate purveyor of actual physical stuff, is waking up to the uselessness of over-packaging in today?s world
.

The un-packaging experience (or in software circles, what is commonly referred to as ?download and installation?) is part of the entire experience around a piece of software. In fact, it?s a pretty important part of the relationship: it?s the introduction. The iPhone application and song acquisition experience is arguably one of the main reasons why the iPhone is so wildly popular and successful. The whole process flows beautifully. You don?t need to get the knife and scissors out.

A few weeks ago, I ran across an article or post that explained that MLB At Bat
, the popular $4.99 iPhone application that gives you up-to-the-minute scores and video highlights would?*gasp*?expire. For a moment, I was offended and felt a bit duped. I paid my $4.99 and I assumed I?d purchased the damn thing. I owned it. I owned it in the traditional, free-market capitalist sense of the word. I give you $5, you give me a jar of pickles. The pickles are now mine.

Not so. Major League Baseball is going to require everyone to buy At Bat every year. It turns out I didn?t own a damn thing. In fact, I leased it?or subscribed to it. After getting over my initial grievance about the whole thing, I realized a few things. First, $4.99 a year is not even worth debating for an application of this quality. $4.99 gets you a large coffee at Starbucks. Second, all software is headed in this direction. It?s going the way of cable television or cell phones. We?re going to pay to use, not to own.

Today, the burden on software publishers is to sell you software that you will then own. A few years will go by and you?re asked again to ?upgrade.? You can choose not to and just keep using whatever you?ve got. The burden is on software publishers to pile on features and updates compelling enough to make us want to pay the upgrade cost. If our copies of Photoshop CS3 stopped working tomorrow because it had ?expired? you?d witness some sort of revolt of graphic designers, but that?s exactly where we?re headed.

This shift will bring a renewed emphasis on the software experience itself. The marketing of software; the barrier-to-entry to use; the virtual out-of-the-box experience along with the actual use of the product is all blending together into one continuous interaction. As we ready our idea management product, Kindling
for general release, we?re realizing that the entire thing: from marketing pages, to the sign-up process to the actual application itself is really one cohesive experience.

So take heed product managers and designers, the shrink-wrapped box is gone. The barriers are gone. Hell, the actual shelf space is gone. Marketing is no longer over there and your product is over here. It?s all one big ball of experience. Make it as simple and memorable as you possibly can.
Turn Your Site Into An iPhone App With Intersquash

Intersquash
(bizarre name, heh) takes your RSS feed and turns it into an alternative destination for iPhone users. When you visit your URL on an iPhone, the site shows up replete with the neat sliding-navigation effect we?ve all come to love. Pretty handy.
Great Collection Of Redesigns

Here?s a nice series of side-by-side comparisons
of old and new designs of a variety of things from logos to cars to websites. Nice. (via Authentic Boredom
).
Obama Headlines From Around The World

So how did the press around the United States and around the world cover Obama?s historic election victory? Man, it would be great if there were a site that took snapshots of all the front pages?oh wait
.
Sweet Regular Expression Explorer

Regular expressions
make up that dark and mysterious alleyway that every programmer occasionally has to walk through. Ryan Swanson has put out a very nicely designed Regular Expression Explorer
. It?s built in Flex but is universally useful.
Three New Google Apps Lab Applications

Google Apps has released three new experimental applications that look pretty frickin? cool. Here?s a quick summary from the Google Enterprise Blog
:
- Google Moderator: Take Q&A to a whole new level -- manage feedback from the smallest video conference to the largest all-hands company meeting. Learn more
- Google Code Reviews: Collaborate with others to catch bugs in software changes before you check them in. Learn more
- Google Short Links: Create easy-to-remember links for both your internal and external web pages Learn more
Hey, free stuff is always good. You need a Google Apps account to play with these.

Basement.org Tue, 18 Nov 2008 09:14:50 -0500

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